How Virtual And Augmented Reality Bridge The Gap Between Digital And Physical Worlds.

Technology is getting more and more sophisticated these days and so are consumers.

That’s why it isn’t enough to engage them - you also have to surpass their expectations. From cars to educational institutions, from cosmetics retailers to tv networks, companies are using artificial intelligence to market themselves in unique and creative ways. Thus Strategies need to be planned accordingly. Marketing bridges the gap between the digital and physical worlds. They allow you to take in information and content visually, in the same way, you take the world.

Forward-thinking brands are striving to move people emotionally and to create experiences they can connect with. Both virtual and augmented reality applications can help to do this beautifully. The First half of the article is targeted at how virtual reality (VR) and augmented reality (AR) has become the basis of powerful marketing tools.

Let’s explore the definition of each, study examples of brands that are doing it right, and check whether small businesses can partake in this technique or not.


What is Virtual Reality (VR)?

The word “virtual” can be traced as something which appears to exist but does not exist in reality. Eliminating the real world and placing a human in the computer-generated world is its enhancement. Virtual Reality is a technology that uses software to generate realistic images, sounds, and sensations that replicate the real world.

The environment could be anyplace - you could be transported to a cricket stadium, facing your digital opponent, or you could be in a fantasy world with dragons and elves. Virtual reality envelopes you in 360 degrees and three dimensions so that you feel like you’re fully immersed in another universe. You can easily interact with virtual objects with help of specialized devices like display screens, projection screens, and other devices.

An example of virtual reality is a virtual tour. You will not be in that place, but by using special equipment you will be able to explore it as if you were there.


How Virtual Reality Works?

Virtual Reality tricks your brain into the basic cognitive process that you are in a 3-D world. This works by displaying two slightly different angles of the scene to every eye, stimulating depth.



how vr works


Merits of VR:

1. It creates a practical world.

2. It allows the user to explore new places.

3. It makes education simple and cozy.

4. It helps to be a part of the artificial intelligence world.


Application of VR:



It is applied in 3-D movies to immerse the viewers into a virtual setting and environment. They can be transported to any place mentally.

Video Games:

You can physically interact with the game by using your body and motions to control characters and other elements in the game that people would only imagine years ago.


VR helps to organize staff for unpredictable or occasional situations without disturbing the conventional operations of a business and eliminating the implications of failure. It helps marketers improve their public speaking skills through practice in simulated settings. A user may give a presentation in a virtual room, demonstrating their actual slides and experiencing audio and visual distractions from a virtual audience.


It enables a large number of students to interact with each other within a three-dimensional environment like virtual labs. This helps in tutorial and literacy situations.

Architecture & Interior Designs:

It helps firms and various clients in the real estate industry to take a tour of proposed building interior and exterior designs virtually.



Types of VR:


Non-Immersive Virtual Reality

is a type of virtual reality in which you interact with a virtual environment usually through a computer where you can control some characters or activities within the experience, but the virtual environment is not directly interacting with you.

Fully Immersive Virtual Reality

is the opposite of non-immersive virtual reality. It ensures a practical virtual experience. It would feel as if you are physically present in the virtual world and the events occurring there are happening to you.

Semi-Immersive Virtual Reality

is something in between non-immersive and fully immersive virtual reality. Using a computer screen or VR glasses, you can move around in a virtual environment but other than your visual experience you will have no physical sensations to enhance the experience.

Collaborative Virtual Reality

is a type where users from different locations can come together in a virtual environment in the form of 3D projected characters.

Augmented Reality

is a type of virtual reality that lets the user see the real world usually through a phone screen and make virtual changes to it on the screen.


What Is Augmented Reality (AR)?

It is a combination of a real scene viewed by a user and a virtual scene generated by a laptop that augments the scene with additional information. It can help companies stay relevant both on the tech side and in the hearts of customers.AR in social networks is increasingly significant for building brand connections.

For example, If somebody sees a movie poster, they’re able to open the app, scan the poster, and find out everything they need to know about the film, including release dates, the trailer, and who’s in the cast. They’re even able to purchase tickets and book seats if the film is already released.



How AR Works?

  • An AR solution captures a part of the environment using a camera on a smartphone, tablet, or head-mounted display (HMD).
  • Then it scans the captured piece of the environment to identify a point where to overlay additional information using trackers like a laser, GPS, or sensors.
  • As soon as this point is determined, an augmented reality solution requests predefined content to overlay further an environmental footprint with additional information.
  • Once the necessary content is requested, the solution forms a complete image consisting of the real-world background and overlaid AR data.



  • It helps in gaining data and information.
  • Games can provide a “real” life experience.
  • People will share their experiences.


Application of AR:


It helps to play games like Pokemon - Go in which you can catch augmented pokemon characters in the real world.



It helps to indicate holographic augmented characters within the universe making it easier to communicate. Example: Smartphone



It helps in observing the internal body systems of patients.



It helps in creating an augmented sofa in your living room and seeing if it fits or not before making a purchase.